Will Unilever Really Take Its Business Elsewhere?

A proliferation of objectionable content on social media — and a lack of protections for children — is eroding social trust, harming users and undermining democracies.  

That’s what Unilever boss, Keith Weed thinks.  He’s a little late to the party but my question is — if you currently spend 25% of your nearly 10-billion-dollar advertising budget on digital — where you gonna spend that money now? Facebook, in particular is a captive (read lucrative) audience.  So are these empty threats? Perhaps, but if it’s enough to get Google and Facebook to use their ingenuity to clear the “swamp,” then I say good on Weed.  Learn more about it here.